Walsh University Graduate Catalog 2012-2013
Home / Walsh University Graduate Catalog 2012-2013 / The DeVille School of Business Course Descriptions / MBA 624 Marketing 3 sem. hrs.
MBA 624 Marketing 3 sem. hrs.
This course explores the applications of marketing theories and concepts used throughout various types of organizations including manufacturing, service, nonprofit, and government entities. Topics include marketing strategy and planning, market segmentation, consumer behavior, branding, product and service development, and international marketing.
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