Walsh University Graduate Catalog 2012-2013
Home / Walsh University Graduate Catalog 2012-2013 / The DeVille School of Business Course Descriptions / MBA 741 Marketing Research 3 sem. hrs.
MBA 741 Marketing Research 3 sem. hrs.
This course focuses on the stages of the marketing research process and how this process plays a part in the overall development of marketing strategy for organizations. Topics include research design, qualitative and quantitative research techniques, data collection, survey design, sampling, statistical analysis, hypothesis testing, and research reporting.
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