Walsh University Graduate Catalog 2012-2013
Home / Walsh University Graduate Catalog 2012-2013 / The DeVille School of Business Course Descriptions / MBA 742 Integrated Marketing Communications 3 sem. hrs.
MBA 742 Integrated Marketing Communications 3 sem. hrs.
This course evaluates the components of an integrated marketing communications (IMC) program and strategies to develop IMC effectiveness within organizations. Topics include advertising, public relations, personal selling, sales promotion, direct marketing, and social media.
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