Walsh University Graduate Catalog 2012-2013
Home / Walsh University Graduate Catalog 2012-2013 / The DeVille School of Business Course Descriptions / MBA 743 Social Media Marketing 3 sem. hrs.
MBA 743 Social Media Marketing 3 sem. hrs.
This course introduces students to the social media marketing industry, its operations, context, and technology. Topics include online social networks, consumer-generated advertising and re-views, blogs, e-mail, viral marketing, and international implications.
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