Walsh University Graduate Catalog 2012-2013
Home / Walsh University Graduate Catalog 2012-2013 / The DeVille School of Business Course Descriptions / MBA 744 Services Marketing 3 sem. hrs.
MBA 744 Services Marketing 3 sem. hrs.
This course examines the unique aspects and attributes of services marketing within the larger marketing and marketing strategy contexts. Topics include delivering value, the service experience, customer satisfaction, pricing of services, and service recovery.
Up one level
Click arrowheads to expand or collapse contents