Walsh University Graduate Catalog 2013-2014
Home / Walsh University Graduate Catalog 2013-2014 / The DeVille School of Business Course Descriptions / MBA 742 Integrated Marketing Communications 3 sem. hrs.
MBA 742 Integrated Marketing Communications 3 sem. hrs.
This course evaluates the components of an integrated marketing communications (IMC) program and strategies to develop IMC effectiveness within organizations. Topics include advertising, public relations, personal selling, sales promotion, direct marketing, and social media.
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