Walsh University Graduate Catalog 2013-2014
Home / Walsh University Graduate Catalog 2013-2014 / The DeVille School of Business Course Descriptions / MBA 744 Services Marketing 3 sem. hrs.
MBA 744 Services Marketing 3 sem. hrs.
This course examines the unique aspects and attributes of services marketing within the larger marketing and marketing strategy contexts. Topics include delivering value, the service experience, customer satisfaction, pricing of services, and service recovery.
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