Walsh University Graduate Catalog 2013-2014
Home / Walsh University Graduate Catalog 2013-2014 / The DeVille School of Business Course Descriptions / MBA 759 Marketing Strategy (Capstone) 3 sem. hrs.
MBA 759 Marketing Strategy (Capstone) 3 sem. hrs.
This capstone course combines marketing concepts learned in previous marketing and other MBA courses into an integrative and application-oriented learning experience. Topics include strategy, consumer research, consumer behavior, segmentation, new product development, integrated marketing communications (IMC), and services marketing.
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