Walsh University Undergraduate Catalog 2012-2013
BUS 308 Global Integrated Marketing Communications 3 sem. hrs.
This course builds upon the students’ understanding of marketing and communication concepts. Emphasis is placed on analysis and integration of communication tools and promotion mix techniques across different cultures, all within a global business environment. Prerequisite BCPII Status: BUS 233 for minor and AA. Offered Fall and Spring semesters. First offered Spring 2013.
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