Walsh University Undergraduate Catalog 2012-2013
BUS 311 Marketing Research 3 sem. hrs.
This course introduces the students to the major areas of market research, including survey, experimental and field research design, practice and problem definition, questionnaire design, and collection, analysis, interpretation and presentation of survey data. Prerequisites: BCPII Status: BUS 110 for minor and AA. BUS 309 and BUS 364 for major, minor and AA. Offered Spring semester.
Up one level
Click arrowheads to expand or collapse contents