Walsh University Undergraduate Catalog 2012-2013
BUS 316 Marketing Communications 3 sem. hrs.
DV: This course introduces the student to communication tools used in the marketing environment. An integrated approach, coordinating promotion and other marketing efforts, used to ensure the maximum informational and persuasive impact on customers will be examined in qualitative and quantitative ways. The promotional mix will also be examined with regard to effectiveness and efficiency in delivering marketing messages. Prerequisite: BUS 216, ENG 240 OR COM 250 Offered Fall and Spring semester. Last offered Spring 2013.
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