Walsh University Undergraduate Catalog 2012-2013
BUS 416 Marketing Strategy & Management 3 sem. hrs.
This is an integrative course in marketing that emphasizes the strategic management decision-making as it relates to the marketing management of firms selling to consumers, business organizations, government agencies, or institutions. Topics for the course include organization, planning, research, merchandising, sales, promotion, marketing channels, and control as related to corporate policies and objectives. Prerequisites: BUS 311 or BCPII Status and BUS 308, BUS 309, BUS 311, and senior status. Offered Spring semester.
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