Walsh University Undergraduate Catalog 2012-2013
BUS 430 Current Topics in Marketing 3 sem. hrs.
Given the changing nature of marketing, the material covered in this course will change from semester to semester. Additionally in this course, many diverse and timely issues related to marketing, ethics and the global economy will be researched, analyzed and discussed. The focus will be on consumer markets, rather than business markets, and will center on cutting edge theories and applications. Prerequisites: Senior status and BUS 216 or BCPII Status, BUS 233 for minor. First offered Spring 2015.
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