Walsh University Undergraduate Catalog 2012-2013
BUS 443 Services Marketing Globally 3 sem. hrs.
This course focuses on the marketing knowledge needed to create competitive advantage within service-sector organizations. Students investigate the marketing of services in terms of understanding and surpassing customer requirements, aligning service design with standards, delivering and performing service, and managing service promises, while building customer relationships. Prerequisites: BCPII Status and BUS 308. Offered Spring semester. First offered Spring 2016.
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