Walsh University Undergraduate Catalog 2012-2013
BUS 444 Public Relations 3 sem. hrs.
This course introduces students to the basic principles of public relations, a field critical to the study of marketing and corporate communications. Students learn how to use a wide range of promotional channels and tools to promote and protect an organization’s brand and message. Students perform research, develop a public relations plan, and learn how to evaluate its results.
Prerequisites: BCPII Status and BUS 308. Offered Spring semester. First offered Spring 2016.
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