Walsh University Undergraduate Catalog 2013-2014
BUS 309 Multicultural Consumer Behavior 3 sem. hrs.
DV: This course introduces students to the psychological, sociological demographic, and economic influences, which affect an individual’s or household’s buying behavior, both domestically and globally. Students learn why and how to apply consumer behavior theories and concepts, while integrating them with the larger contexts of marketing and other business disciplines in order to develop successful marketing strategies. Prerequisites: BUS 216 or BCPII Status. BUS 233 for minor and AA. Offered Fall semester.
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