Walsh University Undergraduate Catalog 2013-2014
BUS 311 Marketing Research 3 sem. hrs.
This course introduces the students to the major areas of quantitative and qualitative market research, including focus groups, survey development, experimental and field research design, practice and problem definition, questionnaire design and collection, data analysis, interpretation and presentation of survey findings. Prerequisites: BCPII Status: BUS 110 for minor and AA. BUS 309 and BUS 364 for major, minor and AA. Offered Spring semester.
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