Walsh University Undergraduate Catalog 2013-2014
BUS 337 eCommerce in a Global Environment 3 sem. hrs.
As the internet continues to evolve, businesses must make a conscious decision whether or not to enter into the field of eCommerce. The course will integrate marketing and management elements by focusing on and applying eCommerce within the business setting. Topics for this course will include an introduction to eCommerce and eMarketplaces, internet consumer retailing, business-to-business eCommerce, and other eCommerce models and applications. Prerequisites: BCPII Status. BUS 233 for AA. Offered Fall Semester.
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