Walsh University Undergraduate Catalog 2013-2014
BUS 416 Marketing Strategy & Management 3 sem. hrs.
This is an integrative capstone course in marketing that emphasizes strategic marketing decision-making as it relates to firms selling to consumers, business organizations, government agencies, or institutions. Topics for the course include an application of marketing research, marketing communications, pricing, distribution, ethics, and withing retail, service, and business-to-business environments. Prerequisites: BUS 311 or BCPII Status and BUS 308, BUS 309, BUS 311, and senior status. Offered Spring semester.
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