Walsh University Undergraduate Catalog 2013-2014
BUS 426 Sales Management 3 sem. hrs.
This course examines the role of sales management and personal selling as they relate to the discipline of marketing. Factors examined in this course include the importance of proper management in a sales environment, examination of consumer and business markets, and steps involved in the selling process. By applying sales theory concepts, students develop a sales plan for the product/service and utilize selling techniques to increase sales for an organization. Prerequisites: BUS 311 or BCPII Status and BUS 308. Offered Fall semester.
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