Walsh University Undergraduate Catalog 2013-2014
BUS 441 Product Development and Innovation 3 sem. hrs.
This course introduces students to the strategies, processes, and methods used by companies to develop new products in competitive domestic and global markets. Techniques and processes for managing product development are addressed through the stages of idea generation to product introduction. Although the course focuses primarily on physical products, the development and innovation of service is also addressed. Prerequisite: BCPII Status and BUS 309. First offered Fall 2014.
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