Walsh University Undergraduate Catalog 2013-2014
BUS 442 Branding & Brand Management 3 sem. hrs.
This course introduces students to the concepts and strategies important to creating and managing strong brands, a key factor in generating customer loyalty and ultimately strong organizational performance. Students will explore how branding applies across the key points of advertising, public relations, social media, corporate responsibility, employee interaction and new product development. Prerequisite: BCPII Status and BUS 309. Offered Spring semester. First offered Spring 2015.
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