Course Descriptions

Introduction to Financial and Managerial Accounting I (BUS 101) 3 sem. hrs. Entry-level introduction to recognition, measurement and disclosure concepts underlying the prepa-ration of financial statements according to Generally Accepted Accounting Principles (GAAP). Presentation of the course material is from the perspective of the user of the financial statements with emphasis on interpretation of financial statements and development of an understanding of the impact of financial events and transactions on accounting results.

Introduction to Financial and Managerial Accounting II (BUS 102) 3 sem. hrs The first half of this course is a continuation of BUS 101 focusing on debt/equity accounts and basic financial ratios. Remainder of the semester introduces management accounting concepts and the uses of accounting information for decision-making in an organization. Focus is on understanding, measuring and analyzing types of costs, cost behavior and the impact of costs on pricing and other decisions in both a manufacturing and non-manufacturing environment. Presentation of the course material is from the perspective of the user of the financial information. Prerequisite: BUS 101.

Spreadsheet Applications (BUS 106) 1 sem. hr. Introduction to the development, use and application of an electronic spreadsheet in business analyses and decision-making.

Database Applications (BUS 107) 1 sem. hr. Introduction to the development, use and application of an electronic database in business communication and decision-making.

Electronic Slideshow Application (BUS 108) 1 sem. hr. Introduction to the development, use and application of an electronic slideshow in business analyses and decision-making.

Management (BUS 203) 3 sem. hrs. Study of the principles of management. Attention is given to applying the principles to general and functional management of enterprises by concentrating on problem-solving and analysis techniques suitable for public and private management activity.

Intermediate Accounting II (BUS 211) 3 sem. hrs. Advanced basic theory and problems in corporation accounting including the continued study of valuation problems on the balance sheet, income statement and balance sheet analysis, and statement of cash flows.

Intermediate Accounting I (BUS 212) 3 sem. hrs. A continuation of BUS 211. Advanced basic theory and problems in corporation accounting including the valuation of items on the balance sheet.Prerequisite: BUS 211

Principles of Marketing (BUS 216 ) 3 sem. hrs. Introduction to basic concepts and principles of marketing management. Topics include market identification and analysis, product planning and development, and pricing, promotion, and distribution strategies.

Investor Relations (BUS 218) 3 sem. hrs. This course provides a broad overview of a corporation's financial reporting function and the financial environment in which the corporation operates. The course emphasizes understanding of financial information (what the numbers mean, not how they are collected), and how to communicate that information to interested corporate stakeholders including shareholders, employees and the investment community.

Quantitative Methods I, Statistics (BUS 220 ) 3 sem. hrs. Application of statistical methods and techniques in critically analyzing current business problems in the areas of marketing, accounting, production and finance. Emphasis on the interpretation of statistical techniques and their uses in solving business problems rather than computational procedures.

Business Finance (BUS 221) 3 sem. hrs. Financial problems in the organization of business enterprises; internal financial management; financial analysis; budgets and financial planning; management of current and fixed capital; external financial management; characteristics of stocks and bonds; marketing of security issues, stocks, exchange operations, regulation of security markets; earnings as a source of funds; short-term and intermediate financing; financial aspects of reorganization.

Managerial Accounting (BUS 301) 3 sem. hrs. A study of accounting from the viewpoint of the manager who is interested in uses of accounting information, as contrasted with the viewpoint of the accountant who is responsible for collecting and reporting such information. This course emphasizes information use in financial statements and funds control statements, budgeting, planning capital acquisitions, and various cost accounting systems for decision-making.

Organizational Behavior (BUS 303) 3 sem. hrs. Covers concepts of general and specific individual human behavior within organizations and design principles for formal and informal structure. Examines theories of behavior at the individual, group, and organizational levels of analysis. Topics include: individual differences, motivation, small groups, leadership, structural designs, Contingency Theory and organizational culture.

Management/Organizational Behavior (BUS 304) 4 sem. hrs. Study of the principles of management and the concepts of general and specific individual human behavior within organizations.  Attention is given to applying the principles of management to general and functional management of enterprises by concentrating on problem-solving and analysis techniques and examines behavior at the individual , group, and organizational levels of analysis.  Topics include: individual differences, motivation, small groups, leadership, Contingency Theory and organizational culture.

Business Ethics (BUS 307) 3 sem. hrs. Study of the general principles and standards of ethics and Judeo-Christian values applied to business and professional codes and practices.

Consumer Behavior (BUS 309) 3 sem. hrs. Comprehensive study of the buyer decision-making process offering insight into the buyer-seller relationship (consumer, industrial and organizational). Behavioral sciences are used as a back-ground for the social, psychological and human evaluation or current marketing activities. Topics include: attitude formation and change; motivation; personality; social/cultural forces; and strategies of market segmentation and positioning.

Marketing Analysis (BUS 311) 3 sem. hrs. Introduction to the major areas of market research, including survey, experimental and field re-search design, practice and problem definition, questionnaire design, and collection, analysis, interpretation and presentation of survey data.

Investments (BUS 315) 3 sem. hrs. Nature, mechanism and risks of investments; analysis of securities with emphasis on those of corporations, formulation of investment policies for individuals, institutions, and trust funds.

Marketing Communications (BUS 316) 3 sem. hrs. This course introduces the student to the communication tools used in the marketing environment. An integrated approach, coordinating promotion and other marketing efforts, used to ensure the maximum informational and persuasive impact on customers will be examined in qualitative and quantitative ways. The promotional mix will also be examined with regard to effectiveness and efficiency in delivering marketing messages.

Quantitative Methods II, Decision Models (BUS 320) 3 sem. hrs. The study of selected math-based models used by organization decision makers in analyzing frequently encountered decisions. Topics include: decision game theory, forecasting and time series analysis, linear programming, project scheduling and simulation.

Introduction to Federal Taxation BUS 325) 3 sem. hrs. An in-depth study of federal tax law as it applies to partnerships, corporations, estates, and trusts with an emphasis on the corporation. The course utilizes the internal Revenue Services Code, Treasury regulations and case law in problem solving. Prerequisite: BUS 102.

Integrated Information Systems (BUS 326) 3 sem. hrs. (See Computer Science 326) Study of conceptual foundations, structures and development of effective data-based management systems, including analysis of appropriate hardware, software, and administrative controls. Prerequisite: BUS 105 or Computer Science 101 or permission of the instructor

Systems Analysis and Design (BUS 327) 3 sem. hrs. Concepts and methods of systems analysis is and design; includes a project involving design of a computer based information system. Emphasis on strategies and techniques of structured analysis and structured design for producing logical methodologies for dealing with complexity in development of information systems. Prerequisite: BUS 105 and CS 221.

Decision Science Systems (DDS) (BUS 328) 3 sem. hrs. This course provides an examination of the role of technology and information systems in the decision making process. The focus of the course is decision support systems in modern decision-aiding approaches including optimization, simulation, artificial intelligence, and solution implementation. Prerequisite: BUS 327.

Management Accounting (BUS 332) 3 sem. hrs. An introduction to the uses of cost accounting data to assist management in making decisions and in establishing policies of operations. Study includes job, process, and activity-based costing systems, cost behavior patterns, cost-volume-profit relationships, budgeting, and responsibility accounting. Prerequisites: BUS 102 with a grade of C or better and BUS 105

Advanced Topics in Management Accounting (BUS 333) 3 sem. hrs. A continuation of BUS 332 emphasizing the uses of accounting data in assisting management in making decisions and establishing policies of operations. Study includes standard costs, flexible budgets and analysis of cost variances, inventory costing, relevance in decision making, alternative cost allocation methods, pricing and profitability decisions, and capital budgeting. Prerequisite: BUS 332.

eBusiness/Internet Marketing (BUS 336) 3 sem. hrs. The purpose of this course is to examine the Internet as an alternative method of communicating to markets, whether as a retailer, advertiser or service provider. Although in its infancy, the Internet is giving consumers new definitions of convenience, quality and security. These issues, as well as traditional marketing issues, applied to the Internet, will be the focus of this course. Prerequisite: BUS 216

Institutional Environment of Business (BUS 340) 3 sem. hrs. An introduction to the legal and institutional environment of business in the United States including key aspects of business law (uniform commercial code, agency, contracts, negotiable instruments); legal forms of business; structure and impact of government regulation; and impact of external forces/organizations such as employee labor laws/protection, antitrust laws, consumer and environmental organizations. Prerequisites: BUS 101, ECON 202.

Business Internship(BUS 385) 2-9 sem. hrs. Supervised work experience which permits the student to link theory with current business practices. Student interns receive practical learning experience outside the academic setting by becoming involved in day-to-day operations of a business. An on-the-job supervisor and a faculty member monitor and assess intern performance. Prerequisites: Junior status, completion of 24 credit hours in business courses;2.5 GPA and permission of faculty director. Business majors may enroll for no more than nine total credit hours.

Human Resource Management and Organization Design (BUS 403) 3 sem. hrs. Study of the principles, practices, and problems of human resource management. Emphasis on planning, organizing and controlling the organization's human participants with the overall dual goal of realizing human potential. Traditional tools of HR management are supplemented with contemporary ideas. Human resource issues concerning the formal structure design and informal culture are examined with attention to motivation, development, performance and appraisal, communication, decision making, and conflict resolution. Cases of actual practice are discussed and a project is required. Prerequisite: BUS 203.

Advanced Business Finance I (BUS 405) 3 sem. hrs. (Formerly BUS 305) Advanced study of the theory of finance and how the theory is applied in corporate decision-making. Topics include: advanced time value of money concepts; the relationship between risk, return and value; financial statement analysis; financial forecasting, planning and control; working capital policy; cash and credit management; sources and uses of short-term funds. The course uses the case analysis approach. Prerequisite: BUS 221.

Advanced Business Finance II (BUS 406)3 sem. hrs. (Formerly BUS 306) Continuation of BUS 405. Topics include: advanced capital budgeting techniques; cash flow estimation; cost of capital estimation; capital structure and leverage; dividend policy and its relationship to value; strategic financing decisions relative to common stock, long-term debt and hybrid sources of funds. The course uses the case analysis approach. Prerequisite: BUS 405

Advanced Topics in Financial Accounting(BUS 415) 3 sem. hrs. This course examines the Generally Accepted Accounting Principles for partnership and corporate restructuring. Topics include accounting issues in business combinations, consolidated financial statements, international financial reporting, foreign currency transactions, and accounting for not-for-profit organizations. Prerequisite: BUS 212.

Marketing Strategy (BUS 416) 3 sem. hrs. Integrative course in marketing with emphasis on strategic management decision-making as it relates to the marketing management of firms selling to consumers, business organizations, government agencies, or institutions. Topics include organization, planning, research, merchandising, sales, promotion, marketing channels, and control as related to corporate policies and objectives. Prerequisites: BUS 309, 311.

Operations Management BUS (417) 3 sem. hrs. Overview of the managerial process by which goods and services are supplied, produced, and distributed by organizations. Emphasis on decision making models used in management of production and material plan systems. Prerequisites: BUS 320.

Auditing (BUS 422)3 sem. hrs. The purpose of this course is to integrate auditing concepts, professional standards and rules of conduct into practical aspects in a logical manner to assist students in understanding audit decisions and evidence accumulation. Prerequisite: BUS 212.

Computer Networking and Data Communication (BUS 426) 3 sem. hrs. Overview and presentation of current computer networks and telecommunication services with emphasis on design and implementation of LANs, inter- and intra-networks and routing, managing networks with client-server applications. Prerequisite: BUS 328.

Sales Management (BUS 426)3 sem. hrs. U.S. firms spend over $140 billion annually on personal selling - more than they spend on any other promotional method. Over 11 million Americans are employed in sales and related occupations. This course will focus on the importance of "relationship marketing" and examine the process of designing a sales force, managing a sales force and the basic principles of personal selling. Prerequisite: BUS 311.

Software and System Development Project (BUS 428) 4 sem. hrs. This course is a senior-level, major capstone course. The first half of this course is focused on practical experience as an intern in the information system department of a corporation. The second half of this course focuses on application of computer programming and system development concepts, principles, and practices by analyzing, designing and documenting a realistic information system. The emphasis is on group research in the implementation of an information system with software packages. This course requires students to demonstrate ability and capacity to prepare and present a complete information system. Prerequisite: senior status.

Latin American Business Practices (BUS 431) 3 sem. hrs. Survey-type course contrasts traditional and regulated business practices in Latin American countries with common practices in North America. Included are legal and cultural aspects of marketing, finance, accounting and management. Students must have an acceptable understanding of the common theory in functional areas of the firm in order to develop personal adjustment strategies when dealing with Latin American colleagues. Prerequisites: Senior standing and completion of BUS 203, 221, and 216.

International Business (BUS 450) 3 sem. hrs. Study of the business firm operating in a global environment. Topics include the nature of international business, the international business environment, international organizations, international monetary system, uncontrollable forces present in foreign environments, and the functional areas of accounting, finance, marketing and management as they are practiced in an international setting. Prerequisites: All business core courses with the exception of BUS 490.

Global Marketing (BUS 455) 3 sem. hrs. Our environment has changed! Global marketing is now the norm, rather than the exception, for organizations, large or small, and as marketers we must have a global mindset. But how can we think of the four P's of marketing from a global perspective? How do we know if, within the European Community for example, a need even exists for a new product or if that product will have a global effect? What are the strategies we need to be successful in the global economy? This course attempts to answer these questions and looks at the European Community as a major global center. From our vantage point in London, we will examine global marketing through an in-depth study of the global marketing environment and we will focus on the design and implementation of global marketing strategies and programs. Offered as part of the CCSA.

Business Policy Seminar (BUS 490) 3 sem. hrs. In this capstone course of the business curriculum, students integrate core business areas of economics, accounting, finance, management, and marketing through use of business case analysis and simulations. The concepts of strategic planning and strategic management provide the platform for integration. Prerequisites: Senior status and completion of all business core requirements.

Independent Study (BUS 492) 1-3 sem. hrs. An investigation, directed by a faculty member, of topics pertinent to business. The investigation may be in one or more of the following formats: directed readings, applied projects, independent research and/or discussion. By arrangement with the instructor and with permission of the Division Chair and Vice President for Academic Affairs. Offered every semester.

ECONOMICS Economics I (Micro) (ECON 201) 3 sem. hrs. Deals in large part with behavior of consumer and producers. Shows how consumers maximize satisfaction for a given expenditure and how producers minimize cost for a given output. Analysis of types of markets, supply and demand, and economic systems.

Economics II (Macro) (ECON 202) 3 sem. hrs. Concerned with causes of unemployment, inflation, poverty, ecology and what government can do to mitigate these problems. Further analysis of monetary and fiscal policy, national income, distri-bution of wealth and economic growth, and development. Prerequisite: ECON 201.

Introduction to Economics (ECON 205) 3 sem. hrs. Introduction to concepts of micro- and macro-economics. Course introduces student to those principles essential to an understanding of fundamental economic problems and the alternative policies society may use to contend with these problems. Overall emphasis on developing student's ability to reason accurately and objectively about economic matters and to arouse a lasting interest in economics.

Global Economic Perspectives (ECON 301) 3 sem. hrs. Comparative economic systems and their theories: Western Europe, Eastern Europe, Russia and Other continents, and the U.S.A. Prerequisite: ECON 202 or 205.

Money, Banking, and Monetary Policy (ECON 312) 3 sem. hrs. (Formerly Business 312) Nature of money and monetary systems, monetary theory, its function and relationship between money, prices, and level of income; recent monetary developments in the United States; nature of banking and credit; structure and operations of commercial banks and the Federal Reserve System. Prerequisite: Economics 202 or 205.

International Trade and Finance (ECON 320) 3 sem. hrs. Principles, problems and policies of international economic relations. Emphasis on the U.S. Covers international aspects of trade and finance. Prerequisite: ECON 202.

Public Finance (ECON 322) 3 sem. hrs. Financial analysis of the private and public sectors of the economy. Emphasis on a thorough understanding of fiscal institutions with careful analysis of economic issues underlying budget policy. Prerequisites: Business 102, ECON 202 or 205