Graduate Program > Degree Requirements
Degree Requirements
DEGREE REQUIREMENTS
The MBA degree requires 36 semester hours of coursework for a student who demonstrates all required competencies upon entry.
MBA FOUNDATION COURSE
| MBA 601 |
Critical Thinking |
3 sem. hrs. |
COMMON BODY OF KNOWLEDGE (MBA CORE)
| MBA 611 |
Managerial Accounting |
3 sem. hrs. |
| MBA 612 |
Marketing Management |
3 sem. hrs. |
| MBA 613 |
Managerial Economics |
3 sem. hrs. |
| MBA 614 |
Managerial Finance |
3 sem. hrs. |
| MBA 615 |
Information Analysis |
3 sem. hrs. |
| MBA 635 |
Social and Ethical Responsibility |
3 sem. hrs. |
| MBA 636 |
Org. Behavior/ Design |
3 sem. hrs. |
| MBA 752 |
Strategic Management |
3 sem. hrs. |
TOTAL FOUNDATION AND COMMON BODY OF KNOWLEDGE CREDIT HOURS: 27 sem. hrs.
MBA TRACKS: 9 sem. hrs.
*TOTAL MBA REQUIREMENTS 36 sem. hrs.
*MBA Tracks*
1. MBA, Management degree requirements consist of 27 credit hours of foundation and common core and 3 specialized track courses of 3 credit hours each (9 credit hours) as follows:
- MBA 640 - International Business - 3 credit hrs.
- MBA 641 - Project Management - 3 credit hrs.
- MBA 642 - Information Systems - 3 credit hrs.
2. MBA, Health Care Management degree requirements consist of 27 credit hours of foundation and common core and 4 specialized track courses (9 credit hours) as follows:
- MBA 651 - Health Care Policy and Law - 2 credit hrs.
- MBA 652 - Health Care Organizations - 2 credit hrs.
- MBA 653 - Health Care Finance - 2 credit hrs.
- MBA 654 - Self Directed Study - 3 credit hrs.
3. MBA, Integrated Marketing Communications degree requirements consist of 27 credit hours of foundation and common core and 3 specialized track courses (9 credit hours) as follows:
- MBA 671 - Integrated Marketing Communications Strategy and Tactics (3 credits)
This course provides the basic processes and practices of integrated marketing communications. Students will be exposed to advertising, public relations, direct marketing, personal selling, sales promotion and e-commerce marketing in the context of IMC process. A framework is developed for managing communications that encompass a customer orientation, customer acquisition, customer retention, brand strategy, cross media relationships and the measurement of communication effects.
- MBA 672 - Media and Technology (3 credits)
Introduces student to media industry and its operations, context and technology. Emphasis is placed on the roles of audience measurement and media technologies in shaping the context of media and the capabilities of advertising and other brand communications to reach target audiences. Particular emphasis is placed on emerging media technologies and how they are used for branding communications and peer-to-peer communications.
- MBA 673 - Customer Relationship Marketing Strategies (3 credits)
The theory of direct, database and e-commerce marketing strategies and applications to e-commerce environments. Both business-to-business (B2B) and consumer strategies to integrate online and offline marketing efforts and the management of customer relationships will be examined.
