Academics > Marketing
Marketing (B.A.)
School of Business - Dr. Carole Mount, Assistant Dean for Accreditation, Assessment and Curriculum
CORE REQUIREMENTS: Please see pages 51-54. If a major is offered as either a bachelor of arts or a bachelor of science degree, the only difference in requirements is the core education requirements. A minimum of 130 hours is required for graduation.
BUSINESS CORE (43 SEM. HRS.)
| BUS 101 Introduction to Financial and Managerial Accounting I |
3 |
| BUS 210 Managerial Accounting |
3 |
| BUS 106 Microcomputer Apps. -Spreadsheet |
1 |
| BUS 107 Microcomputer Apps. -Database |
1 |
| BUS 108 Microcomputer Apps. -Slideshow |
1 |
| BUS 216 Principles of Marketing |
3 |
| BUS 220 Quantitative Methods I, Statistics |
3 |
| BUS 221 Business Finance |
3 |
| BUS 304 Management/ Organizational Behavior |
4 |
| BUS 307 Business Ethics |
3 |
| BUS 320 Quantitative Methods II, Decision Models |
3 |
| BUS 326 Integrated Information Systems |
3 |
| BUS 340 Institutional Environment of Business |
3 |
| BUS 450 International Business |
3 |
| BUS 490 Business Policy Seminar |
3 |
| ECON 202 Macroeconomics |
3 |
Business majors must take ENG 240 and ECON 201 as partial fulfillment of the core requirements for English and Social Science, and MATH 155 or higher (excluding MATH 221).
BUSINESS (18 SEM. HRS.)
| BUS 309 Consumer Behavior |
3 |
| BUS 311 Marketing Analysis |
3 |
| BUS 316 Marketing Communications |
3 |
| BUS 416 Marketing Strategy |
3 |
| COM 360 Introduction to Advertising and Public Relations |
3 |
Choose one of the following:BUS 336 eBusiness/Internet Marketing
BUS 426 Sales Management COM 270 Mass Media Law & Ethics
COM 330 Desktop Publishing
COM 365 Advanced Advertising & Public Relations Writing
COM 460 Advanced Advertising & Public Relations
