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Anna Lloyd

Global Project Manager

Briefly describe what you do in your current role:
As a Global Product Manager at Trek Bicycle, I’ve been able to combine my love of travel with my passion for bicycling. With more than seven years of experience related to brand development and marketing management, I am also proud to work in an industry that contributes to a clean, healthy and sustainable world. Trek is a major global organization that does business in over 80 countries. In my role, I oversee the Bontrager cycling apparel line. My responsibility is to manage the development and promotion of my product line to consumers all over the world, from the U.S. to Mexico, South Africa and India.

Recent professional accomplishments:
I began as the Global Marketing Coordinator in 2013, working with Trek sales and marketing departments to execute global marketing initiatives. When the company decided to create a more global marketing team in 2014, I was promoted to Regional Marketing Manager for a Global Territory overseeing brand building strategies and product marketing initiatives in markets such as Chile, Brazil, Thailand and South Africa. While the Trek brand is very established in the U.S., it is largely unknown in other markets. I loved interacting with so many people from different cultures and learning what role cycling plays in their country and lifestyle. For example, for some it is primarily recreational. For others, it’s a major mode of transportation. We developed a unique strategy based on the different values for each these countries. I truly enjoy that work; plus, the travel was amazing. I went to four or five new countries every year.

How did Walsh prepare you for your current job?
I have to say that Walsh University and the DeVille School of Business helped to shape my career goals through global travel, entrepreneurial skill development and the University’s mission and emphasis on social responsibility.

What advice would you give to someone who is considering Walsh University?
You have to live towards what you want and you’ll find that it happens. But you have to live towards it. Take every opportunity that you can and don’t be afraid to get out of your comfort zone. That is how you can find purpose and happiness.

How do you feel Walsh took into account your needs as an individual?
A big lesson I learned at Walsh is that nothing will ever be handed to you. You have to work hard. I was fortunate to receive the support necessary to pursue my dreams. Bike & Build and all the travel I did at Walsh ultimately culminated in my career as a marketing professional at a global cycling company, where I get to travel all over the world. Those are things I actively lived and worked towards.