Marketing is strategy. It's part of good business development and can have a major impact on sales and overall business growth. Through marketing processes, companies and organizations determine what products or services interest their customers.
Chris Himmelman - Class of 2018
Through my involvement with the DeVille School of Business, I landed a summer internship at American Greetings. I learned so much about the corporate culture and how to work in teams in that corporate setting. It was very rewarding. All the skills that I learned from the DeVille School of Business transferred well into my internship. Not just the curriculum I learned from a book in class but the soft skills too, like communication and work ethic. As a result, I received a full-time job offer to return to American Greetings after graduation.
- Theory meets experience. Walsh's Marketing coursework blends marketing theory with experiential, or hands-on, practical learning, throughout the four years of study.
- Global awareness. We focus on marketing on a national level, and our curriculum is taught with an emphasis on global perspective. In addition, Walsh students have the opportunity to study global marketing abroad from Walsh's Rome campus.
- Marketing as business. We emphasize on how marketing acts as a business function and can be used as a method of creating sustainability.
- Responsible best-practices. Ethical, social, moral and personal responsibility is threaded throughout the coursework and embedded in our students' classroom and experiential learning.
- Diverse curriculum. Students take a wide variety of marketing courses. They earn a well-rounded education that makes them qualified for numerous tracks in the marketing field.