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Marketing Program

What is Marketing?

Marketing is strategy. It's part of good business development and can have a major impact on sales and overall business growth. Through marketing processes, companies and organizations determine what products or services interest their customers.

What makes Walsh's Marketing program unique?

  • Theory meets experience. Walsh's Marketing coursework blends marketing theory with experiential, or hands-on, practical learning, throughout the four years of study.
  • Global awareness. We focus on marketing on a national level, and our curriculum is taught with an emphasis on global perspective.
  • Marketing as business. We emphasize on how marketing acts as a business function and can be used as a method of creating sustainability.
  • Responsible best-practices. Ethical, social, moral and personal responsibility is threaded throughout the coursework and embedded in our students' classroom and experiential learning.
  • Diverse curriculum. Students take a wide variety of marketing courses. They earn a well-rounded education that makes them qualified for numerous tracks in the marketing field.

Generally speaking, what couses will I need to take?

All Marketing majors, like other business majors, need to take a required core group of business classes, including accounting, finance, general management and information management and analysis. Read about additional related marketing courses.