Marketing Concentration

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Marketing is strategy. It's part of good business development and can have a major impact on sales and overall business growth. Through marketing processes, companies and organizations determine what products or services interest their customers.


What makes Walsh's Marketing concentration unique?

  • Theory meets experience. Walsh's Marketing coursework blends marketing theory with experiential, or hands-on, practical learning.
  • Global awareness. We focus on marketing on a national level, and our curriculum is taught with an emphasis on global perspective. 
  • Marketing as business. We emphasize on how marketing acts as a business function and can be used as a method of creating sustainability.
  • Responsible best-practices. Ethical, social, moral and personal responsibility is threaded throughout the coursework and embedded in our students' classroom and experiential learning.
  • Diverse curriculum. Students take a wide variety of marketing courses. They earn a well-rounded education that makes them qualified for numerous tracks in the marketing field.

What type of career can I look forward to with a Marketing concentration?

There are career opportunities for marketers within a wide-range of business fields, from public entities, private practices, corporate or non-profit business to government.

More specifically, it can lead to careers in:

  • Advertising and Promotion Management
  • Product Planning
  • Market Research
  • Sports Facility or Team Marketing
  • Supply Chain Management
  • E-Commerce Marketing
  • Consulting
  • International Marketing