MBA Marketing Program
The MBA Marketing program combines the traditional area of marketing communications with e-commerce and other emerging social marketing opportunities to provide an understanding of the role and importance of the media and technology in forming a unique focus. This MBA marketing coursework prepares professionals to foresee changes in the marketplace and enable them to develop strategic and customer focused approaches in current and emerging businesses.
MBA Marketing Degree Requirements
Walsh University's MBA degree can be completed in 36 semester hours of coursework for a student who demonstrates all required competencies upon entry. All MBA degrees include foundation and common body of knowledge (MBA Core) classes. The remaining credit hours are fulfilled with marketing concentrated courses. Full course descriptions are available in the online Academic Catalog.
Six (6) core courses:
MBA 621 Sustainable Ethical Leadership 3 credit hrs.
MBA 622 Organization Behavior and Communication 3 credit hrs.
MBA 623 Financial Accounting & Management 3 credit hrs.
MBA 624 Marketing 3 credit hrs.
MBA 625 Information Systems 3 credit hrs.
MBA 626 Applied Organizational Research & Analysis 3 credit hrs.
Total Core Requirement Credit Hours: 18 credit hrs.
Following successful completion of the MBA Core courses, students in the Marketing specialty may enroll in the following specialty courses. These provide an in-depth study in this particular area of interest.
Four (4) specialty courses:
MBA 741 Marketing Research 3 credit hrs.
MBA 742 Integrated Marketing Communications 3 credit hrs.
MBA 743 Social Media Marketing 3 credit hrs.
MBA 744 Services Marketing 3 credit hrs.
Total Specialty Requirement Credit Hours: 12 credit hrs.
One (1) elective course from this selection:
MBA 681 Global Business Conditions 3 credit hrs.
MBA 683 Non-Profit Accounting 3 credit hrs.
MBA 761 Entrepreneurship & Innovation 3 credit hrs.
Total Elective Requirement Credit Hours: 3 credit hrs.
The final course for completion in this program, the capstone, builds on and encompasses all previous coursework.
One (1) capstone course:
MBA 759 Marketing Strategy (Capstone) 3 credit hrs.
Total Capstone Requirement Credit Hours:3 credit hrs.