Walsh Names Teresa Griffin as Vice President for Marketing and Communications


School News

Walsh University has appointed Teresa Griffin to the newly created position of Vice President for Marketing and Communications. Griffin has served as the Assistant Vice President of University Relations at Walsh since 2010 and brings more than 17 years of marketing experience to this position including various roles in the corporate sector prior to joining Walsh as Director of Marketing in 2005.

In her new role, Griffin will continue to provide leadership for integrated University marketing strategies and promotional activities of the newly created Office of Integrated Marketing and Communications. Her responsibilities will include the management of the marketing budget, research, strategic planning, brand management, internal/external communication strategies, University marketing publications, web and social media sites, community partnerships and University photography.

"In the highly competitive market of higher education, the necessity for a professional and concise approach to the branding of an institution is a requirement. With that in mind, we have elevated the role of marketing to a senior staff position," said Walsh University President Richard Jusseaume.  "We are confident that Teresa’s experience in both the corporate and nonprofit industries will continue to enhance the reputation of Walsh University as we strive to become an even greater resource to the Northeast Ohio community."

Griffin will continue to manage the coordination of University level marketing efforts and advertising projects by working closely with divisions and departments. Her focus will be on the development of an integrated and creative University brand image recognizable among key constituencies including prospective students, donors, community members and leaders from the region. Reporting directly to the President, Griffin will continue to provide leadership and direction to the director of university relations, marketing communications manager, senior graphic designer, production artist and print room staff.

"I am extremely grateful for the opportunity to work for a higher education institution that understands and supports the critical need for a strategic and integrated approach to marketing using the ever-increasing channels available to us," said Griffin. "Walsh University is truly a remarkable institution with exceptional leadership. I look forward to continuing to dedicate myself to its success through recruitment, thought leadership, visibility, distinction, and alumni and donor engagement."

Prior to joining Walsh, Griffin worked in marketing and advertising for both the nonprofit and profit sectors in South Carolina and California with such clients at the Savannah Economic Development Authority, Bombardier Business Aircraft, Sears, and Sony.

Teresa Griffin served on the board of the North Canton Chamber of Commerce from 2007-2013, and also served as a board member for the American Advertising Federation (AAF), Canton Chapter. She is an active member of the American Marketing Association, PRSA Akron Chapter, and AAF Canton. Griffin is a graduate of Miami University and spent four years of high school at the American International School of Luxembourg before returning to her hometown of Green, OH.