Dr. Julie Szendrey is a Professor of Business in The DeVille School of Business at Walsh University, teaching undergraduate and MBA courses in the areas of marketing, marketing research, and business analytics. She serves as the university’s American Marketing Association (AMA) faculty advisor and on the university honors committee. Julie holds a Doctorate of Business Administration degree from Anderson University and, from the University of Dayton, a Masters of Business Administration with a Concentration in Manufacturing Management and a Bachelors of Mechanical Engineering. She worked 10 years as a project engineer for General Motors before entering the academic world and is now a Professional Certified Marketer (PCM) with the AMA and Certified Digital Marketing Professional (CDMP) with the Digital Marketing Institute.
Julie’s journals of publication include the Journal of Financial Counseling and Planning, the Journal of Education for Business, the Atlantic Marketing Journal, and Advancing Women in Leadership, in addition to many conference proceedings and presentations. Her additional areas of interest include survey development, data analysis, consumer and financial management behaviors, and working with undergraduate and graduate students on their research interests.
Bachelor of Mechanical Engineering, University of Dayton
M.B.A. with Concentration in Manufacturing Management, University of Dayton
D.B.A. in Marketing, Anderson University
Certifications
Professional Certified Marketer (PCM), American Marketing Association
Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
Peer-Reviewed Scholarly Publications
Szendrey, J. M., & Fiala, L. A. (2025). Family Frugality Scale: Development, Validation, and Usage of an Implicit Financial Socialization Modeling Measure. Journal of Financial Counseling and Planning, 36(1), 85–97.
Szendrey, J. M., & Fiala, L. A. (2021). Family Communication, Resources, and Income in Adolescence and Financial Behaviors in Young Adulthood. Journal of Financial Counseling and Planning, 32(3), 464–478.
Szendrey, J. (2021). VITA in a Marketing Research Course: It’s Not Just for Accounting Students Anymore. Journal of Education for Business.
Szendrey, J., & Fiala, L. (2018). “I Think I Can Get Ahead!” Perceived Economic Mobility, Income, and Financial Behaviors of Young Adults. Journal of Financial Counseling and Planning, 29(2), 290–303.
Szendrey, J. M. (2016). “You Can Count on It!” Using County Auditors’ Data for Marketing Research Group Projects: A Case Study. Atlantic Marketing Journal, 5(2), Article 10.
Stock, K. L., & Szendrey, J. M. (2016). Leading by Leaning In and Leading Out. Advancing Women in Leadership, 36, 73–82.
Edelson, S. A., Kim, P., Scott, R., & Szendrey, J. M. (2015). What Did I Just Tweet?! The Need to Address Digital Emotional Literacy in Corporate Communications. In Digital Business Discourse (pp. 189–207).
Weaver, J., Kim, P., Metzer, R. L., & Szendrey, J. M. (2013). The Impact of Video Games on Student GPA, Study Habits, and Time Management Skills: What’s the Big Deal?. Issues in Information Systems, 14(1), 122–128.
Black, S. A., Szendrey, J. M., & Petrochuk, M. A. (2013). Use of a Conceptual Model to Identify and Interpret the Contributing Factors to Patient Satisfaction Fall. American Academy of Medical Administrators Executive Online, Fall (online).
