Marketing is strategy. It's part of good business development and can have a major impact on sales and overall business growth. Through marketing processes, companies and organizations determine what products or services interest their customers.
Theory meets experience. Walsh's Marketing coursework blends marketing theory with experiential, or hands-on, practical learning, throughout the four years of study.
Global awareness. We focus on marketing on a national level, and our curriculum is taught with an emphasis on global perspective.
Marketing as business. We emphasize on how marketing acts as a business function and can be used as a method of creating sustainability.
Responsible best-practices. Ethical, social, moral and personal responsibility is threaded throughout the coursework and embedded in our students' classroom and experiential learning.
Diverse curriculum. Students take a wide variety of marketing courses. They earn a well-rounded education that makes them qualified for numerous tracks in the marketing field.
Meet Ged '03
Managing Director at Twitter
There are career opportunities for marketers within a wide-range of business fields, from public entities, private practices, corporate or non-profit business to government.
More specifically, it can lead to careers in:
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