photo of the Barrette Center in spring

Digital Marketing & Analytics Degree

Marketing is strategy. It's part of good business development and can have a major impact on sales and overall business growth. Through marketing processes, companies and organizations determine what products or services interest their customers. 

Why Walsh?

Theory meets experience

Walsh's Marketing coursework blends marketing theory with experiential, or hands-on, practical learning, throughout the four years of study.

Global awareness

We focus on marketing on a national level, and our curriculum is taught with an emphasis on global perspective.

Marketing as business

We emphasize on how marketing acts as a business function and can be used as a method of creating sustainability.

Responsible best-practices

Ethical, social, moral and personal responsibility is threaded throughout the coursework and embedded in our students' classroom and experiential learning.

Diverse curriculum

Students take a wide variety of marketing courses. They earn a well-rounded education that makes them qualified for numerous tracks in the marketing field.

Infographic: text reads Employment of Marketing Managers is expected to grow 7% by 2029 faster than the average growth for all occupations.

Career Opportunities

There are career opportunities for marketers within a wide-range of business fields, from public entities, private practices, corporate or non-profit business to government.

More specifically, it can lead to careers in:

  • Advertising and Promotion Management
  • Product Planning
  • Market Research
  • Sports Facility or Team Marketing
  • Supply Chain Management
  • E-Commerce Marketing
  • Consulting
  • International Marketing


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