Sports management students in action at a football game

Sports Management Degree

Walsh University's Sports Management degree program is designed to provide students with the academic preparation and practical training for success in the sports industry, which includes the production, facilitation, promotion and organization of any activity, experience or business focused on fitness, recreation, sport tourism or leisure. According to Forbes magazine, by the end of 2019, the sports market in North America is expected to reach $73.5 billion.

The Sports Management major includes an internship of 12 credit hours and with close proximity to the Hall of Fame, Indians, Browns, Cavs, Akron Rubberducks, and Canton Charge, exciting opportunities are in reach.

According to the U.S. Bureau of Labor Statistics for Management:

Keep in mind that management is very broad by nature, and specializations skew this data, but it is what is available. 

  • Median Salary: $105,660 
  • Growth by 2029: 5%

Specialization is key and understanding how to leverage your management degree is vital to success.

What makes Walsh's Sports Management curriculum unique?

Hands-on experience. Experiential learning during the third and fourth year transitions Sports Management majors out of the classroom and into the professional world.

Business understanding. In a constantly changing, dynamic environment, students will learn how important effective management is for a sports organization's success and ultimate sustainability.

Responsible best-practices. Ethical, social, moral and personal responsibility is emphasized throughout the coursework and embedded in our students' classroom and experiential learning.

Global perspective. We delve into the impact of the global environment on the management field. Our courses also recognize how its practices differ in other countries and cultures.

Integrated Curriculum. We established principles for each major, and these become themes that are carried out and reiterated through the curriculum and any experiential experiences. It's part of our effort to help students retain what they're learning and to offer them a foundation to draw upon throughout their collegiate career and beyond.

Sports Management

Experiential Learning & Internship Opportunities

Experiential "hands-on" learning is implemented throughout the Sports Management curriculum. Each students will be required to complete a co-op with a partnering sports organization. This will allow students to apply and expand their skills to real-world problems. Our business students have interned at organizations including: Professional Football Hall of Fame, Cleveland Cavaliers and more.

Career Opportunities

The sports industry is one of the largest in the United States and has experienced tremendous growth in recent years. Graduates of Walsh University's Sports Management program will be prepared for different roles in the sports organizations.

Potential careers include:

  • Marketing and Promotions
  • Corporate Sales
  • Athletic Director/Compliance
  • Facility Coordinator
  • Sports Event Planner
  • Fitness Manager
  • Sports Information Director
  • Sports Agent


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